Let’s stop calling it an EBR, QBR, or even a BR, let’s just call it what it is… a customer meeting. Let's call it a Solution Review meeting

There are 3 key moments along the customer journey where it makes sense to introduce a CSM; Pre-Sale, Point of Sale, or Go-Live.

At its core, understanding the why enables you to better help the customer proactively, with valuable insights, value opportunities, and ove