When Customer Success professionals meet one of the first discussion topics will be "so what flavour of Customer Success do you do?" or in other words, "how does your company approach Customer Success?". Understanding the different approaches is key to building the right Customer Success strategy for your company.

Once you've decided on a CS function, next it is important to understand why the Customer Success role and function is different from that of Account Management, and why the two can co-exit and are mutually exclusive.

Let’s stop calling it an EBR, QBR, or even a BR, let’s just call it what it is… a customer meeting. Let's call it a Solution Review meeting